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SooCheong (Shawn) Jang

  • Dr
  • Professor
  • Purdue University
  • 31h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 4102CitationsNumber of citations received by SooCheong (Shawn)'s publications. Updated daily.


Dr. Jang is Professor at Purdue University. His research interests have been in hospitality finance/strategic management, Hospitality & Tourism marketing, and restaurant service management. He has published 170 papers in refereed journals and was a recipient of Bradford Wiley Memorial Best Research Paper of the Year Award (2009) and of the Michael D. Olsen Research Achievement Award 2015. Dr. Jang was recognized as the top-ranked author in HTM academia (Journal of Hospitality and Tourism Research (2011), 35(3)).

Recent publications

  • The affective psychological process of self-image congruity and its influences on dining experience

    • Jeong E
    • Jang S
  • Heuristic evaluation of healthy menus: examining the effect of brand image congruity

    • Jeong E
    • Jang S

Professional experience


Purdue University

August 2005 - Present

Co-authors (56)

Other IDs