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sunder ramachandran

  • Phd Oulu Business School, Oulu Univerisit
  • 2PublicationsNumber of items in sunder's My Publications folder on Mendeley.

Research interests

Customer LoyaltyBrand Loyalty

Groups

Publications (2)

  • FINANCIAL SERVICES REBRANDING THE CASE OF ISLAMIC BANKING

    • Ramachandran S
    • Laouisset D
    • Sharif T
    N/AReaders
    N/ACitations
  • UNDERSTANDING BRAND LOYALTY AND DISLOYALTY FORMATION AMONG CONSUMERS’ OF SHORT LIFE-CYCLE PRODUCTS

    • Ramachandran S
    N/AReaders
    N/ACitations