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Suzanne Amaro

  • Associate Professor
  • Instituto Politecnico de Viseu
  • 7h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 325CitationsNumber of citations received by Suzanne's publications. Updated daily.


Suzanne Amaro has a PhD in Marketing and Strategy, an MSc degree in Management and a five-year bachelor’s degree in Economics. She started her professional activity as a consultant at a Business and Innovation Centre. She has been an associate professor at the Management Department of the Polytechnic Institute of Viseu since 1999 and is now head of the Marketing BSc Degree. Her current research interests include: travellers’ online purchase behaviour, the use of social media for travel purposes and social media marketing. She also is very interested in the use of partial least squares structural equation modelling as a research technique.

Recent publications

  • Methods for modellingreflective-formative second order constructs in PLS: An application to online travel shopping

    • Duarte P
    • Amaro S
  • Millenials’ intentions to book on Airbnb

    • Amaro S
    • Andreu L
    • Huang S

Professional experience

Associate Professor

Instituto Politecnico de Viseu

March 1999 - Present

Co-authors (17)