Skip to content

Suzanne Amaro

  • Associate Professor
  • Polytechnic Institute of Viseu
  • 3h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 125CitationsNumber of citations received by Suzanne's publications. Updated daily.

About

Suzanne Amaro has a PhD in Marketing and Strategy, an MSc degree in Management and a five-year bachelor’s degree in Economics. She started her professional activity as a consultant at a Business and Innovation Centre. She has been an associate professor at the Management Department of the Polytechnic Institute of Viseu since 1999 and is now head of the Marketing BSc Degree. Her current research interests include: travellers’ online purchase behaviour, the use of social media for travel purposes and social media marketing. She also is very interested in the use of partial least squares structural equation modelling as a research technique.

Co-authors (10)

Publications (5)

  • A closer look at Santiago de Compostela's pilgrims through the lens of motivations

    • Amaro S
    • Antunes A
    • Henriques C
    N/AReaders
    3Citations
    Get full text
  • Methods for modellingreflective-formative second order constructs in PLS: An application to online travel shopping

    • Duarte P
    • Amaro S
    N/AReaders
    0Citations
    Get full text
  • Millenials’ intentions to book on Airbnb

    • Amaro S
    • Andreu L
    • Huang S
    N/AReaders
    0Citations
    Get full text
  • Social media use for travel purposes: a cross cultural comparison between Portugal and the UK

    • Amaro S
    • Duarte P
    N/AReaders
    1Citations
    Get full text
  • Online travel purchasing: A literature review

    • Amaro S
    • Duarte P
    N/AReaders
    27Citations
    Get full text

Professional experience

Associate Professor

Instituto Politecnico de Viseu

March 1999 - Present