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The Ninh Nguyen

  • Full-time Lecturer
  • Vietnam University of Commerce
  • 3h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 28CitationsNumber of citations received by The Ninh's publications. Updated daily.

Research interests

Services marketingGreen marketingConsumer decision makingPro-environmental behaviour

Co-authors (15)

Publications (5)

  • Cash or cashless?

    • Dinh V
    • Nguyen H
    • Nguyen T
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  • Evaluating the Benefits and Values of Textbooks: Perceptions of Vietnamese Business Students

    • Nguyen T
    • Tran V
    • Nguyen H
    • et al.
    N/AReaders
    N/ACitations
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  • Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy

    • Pham T
    • Nguyen T
    • Phan T
    • et al.
    N/AReaders
    N/ACitations
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  • Promoting the Purchase of Textbooks in the Vietnamese Higher Education Sector

    • Phan T
    • Cao T
    • Hoang T
    • et al.
    N/AReaders
    0Citations
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  • Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam

    • Nguyen Q
    • Hens L
    • MacAlister C
    • et al.
    N/AReaders
    N/ACitations
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Professional experience

Full-time Lecturer

Vietnam University of Commerce

November 2007 - Present

Education

PhD (Business)

Swinburne University of Technology

September 2014 - June 2018(4 years)

Master of Commerce (Marketing)

Swinburne University of Technology

February 2010 - September 2011(2 years)