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Thomas Wozniak

  • PHD
  • Lucerne School of Business
  • 2PublicationsNumber of items in Thomas's My Publications folder on Mendeley.
  • 16Followers

Research interests

mobile tourisme-tourismcross mediacross- and multi-channel marketingtechnology acceptanceconsumer acceptanceinformation privacyaccessibility privacyco-creationcontext awarenesspersonalizationmobile marketingmobile communications

About

I am senior researcher at Lucerne School of Business in Switzerland. My research focuses on the creation and delivery of rich and relevant experiences to consumers via the mobile channel (i.e. smartphones, tablets, wearables) in various industries (e.g. tourism, retail, banking, telco). This involves topics like mobile communications, mobile marketing, personalization, context-awareness, co-creation, accessibility privacy, information privacy, consumer acceptance, technology acceptance, cross- and multi-channel marketing, cross media, e-tourism, mobile tourism, and so forth.

Followers (16)

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Following (16)

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Publications (2)

  • Emerging Context Market and Context-Aware Services

    • Stanoevska-Slabeva K
    • Wozniak T
    • Mannweiler C
    • et al.
    N/AReaders
    N/ACitations
  • Cloud Basics - An Introduction to Cloud Computing

    • Stanoevska-Slabeva K
    • Wozniak T
    N/AReaders
    N/ACitations

Education

Hochschule Luzern Wirtschaft