mobile tourisme-tourismcross mediacross- and multi-channel marketingtechnology acceptanceconsumer acceptanceinformation privacyaccessibility privacyco-creationcontext awarenesspersonalizationmobile marketingmobile communications
I am senior researcher at Lucerne School of Business in Switzerland. My research focuses on the creation and delivery of rich and relevant experiences to consumers via the mobile channel (i.e. smartphones, tablets, wearables) in various industries (e.g. tourism, retail, banking, telco). This involves topics like mobile communications, mobile marketing, personalization, context-awareness, co-creation, accessibility privacy, information privacy, consumer acceptance, technology acceptance, cross- and multi-channel marketing, cross media, e-tourism, mobile tourism, and so forth.