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Thorsten Hennig-Thurau

  • Professor
  • Professor of Marketing
  • University of Muenster
  • 1877PublicationsNumber of items in Thorsten's My Publications folder on Mendeley.
  • 63Followers

Research interests

media managementMarketing. service management

Groups

Followers (63)

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Following (32)

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Publications (5)

  • Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth : Are All Forms of Word-of-Mouth Equally Influential ? Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth : Are All Forms of Word-of-Mouth Equally Influential ?

    • Meuter M
    • Brown D
    • Curran J
    N/AReaders
    N/ACitations
  • How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type

    • Kim D
    • Kim J
    • Nam Y
    N/AReaders
    N/ACitations
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  • Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors

    • Hautz J
    • Füller J
    • Hutter K
    • et al.
    N/AReaders
    N/ACitations
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  • The effects of social- and self-motives on the intentions to share positive and negative word of mouth

    • Alexandrov A
    • Lilly B
    • Babakus E
    N/AReaders
    N/ACitations
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  • Measuring Consumer Involvement Profiles

    • Laurent G
    • Kapferer J
    N/AReaders
    N/ACitations

Professional experience

Professor of Marketing

University of Muenster

April 2010 - Present

Research Professor in Marketing

CASS Business School

April 2006 - Present

Professor of Marketing and Media Research

Bauhaus-University of Weimar

November 2003 - March 2010(6 years)