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Victor Barger

  • Ph.D.
  • Associate Professor of Marketing
  • University of Wisconsin Whitewater College of Business and Economics
  • 5h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 91CitationsNumber of citations received by Victor's publications. Updated daily.

Recent publications

  • Personality traits and re-patronage intentions after service failure

    • Agarwal R
    • Mehrotra A
    • Barger V
    N/AReaders
    N/ACitations
  • An integrated marketing communications perspective on social media metrics

    • Barger V
    • Labrecque L
    N/AReaders
    N/ACitations

Professional experience

Associate Professor of Marketing

University of Wisconsin Whitewater College of Business and Economics

July 2017 - Present

Assistant Professor of Marketing

University of Wisconsin Whitewater College of Business and Economics

August 2011 - June 2017(6 years)

Education

Ph.D., Marketing

University of Wisconsin-Madison - School of Business

September 2005 - May 2011(6 years)

MBA

University of Wisconsin-Madison - School of Business

September 1999 - May 2002(3 years)

BA

Computer Science Department, University of Wisconsin at Madison

September 1986 - May 1990(4 years)