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Victor Barger

  • Ph.D.
  • Associate Professor of Marketing
  • University of Wisconsin Whitewater College of Business and Economics
  • 3h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 53CitationsNumber of citations received by Victor's publications. Updated daily.

Publications (5)

  • Textual paralanguage and its implications for marketing communications

    • Luangrath A
    • Peck J
    • Barger V
    N/AReaders
    2Citations
    Get full text
  • Personality traits and re-patronage intentions after service failure

    • Agarwal R
    • Mehrotra A
    • Barger V
    N/AReaders
    N/ACitations
  • Social media and consumer engagement: a review and research agenda

    • Barger V
    • Peltier J
    • Schultz D
    N/AReaders
    8Citations
    Get full text
  • An integrated marketing communications perspective on social media metrics

    • Barger V
    • Labrecque L
    N/AReaders
    N/ACitations
  • A Sense of Things to Come Future Research Directions in Sensory Marketing

    • Elder R
    • Aydinoglu N
    • Barger V
    • et al.
    N/AReaders
    7Citations
    Get full text

Professional experience

Associate Professor of Marketing

University of Wisconsin Whitewater College of Business and Economics

July 2017 - Present

Assistant Professor of Marketing

University of Wisconsin Whitewater College of Business and Economics

August 2011 - June 2017(6 years)

Education history

Ph.D., Marketing

University of Wisconsin-Madison - School of Business

September 2005 - May 2011(6 years)

MBA

University of Wisconsin-Madison - School of Business

September 1999 - May 2002(3 years)

BA

Computer Science Department, University of Wisconsin at Madison

September 1986 - May 1990(4 years)