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WERNER KUNZ

  • Assistant Professor of Marketing
  • University of Massachusetts Boston
  • 12h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 856CitationsNumber of citations received by WERNER's publications. Updated daily.

Recent publications

  • “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers

    • Larivière B
    • Bowen D
    • Andreassen T
    • et al.
    N/AReaders
    59Citations
  • Customer engagement in a Big Data world

    • Kunz W
    • Aksoy L
    • Bart Y
    • et al.
    N/AReaders
    48Citations

Professional experience

Assistant Professor of Marketing

University of Massachusetts - Boston

September 2007 - Present

Co-authors (49)

  • Spanish Journal of Marketing - ESIC
  • Jan Breitsohl
  • Charles Hofacker

Other IDs