Yannig Roth

PhD student

Université de Paris 01 - Université de Paris 1 Panthéon-Sorbonne

Location
Paris, France
Discipline
Business, Management and Accounting
Interests
co-creation, crowdsourcing, web 2.0, virtual communities, marketing
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About

After a Masters in Webmarketing at ESSCA School of Management, for which the Masters thesis was the very last step, I am now PhD student at La Sorbonne (Paris) and Research Fellow at eYeka, responsible for community research and communication. I am interested in marketing, innovation and design-related topics, but also love to free my head by cycling, running, reading or drawing. I tweet under @YannigRoth
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Publications

  • Le crowdsourcing : Travail ou pas ? Eclaircissement des pratiques et implications juridiques

    Roth Y, Lemoine J, Favreau E

    Management & Avenir (2015)

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.
  • Sollicitation des compétences des internautes : enjeux juridiques du crowdsourcing

    Favreau E, Lemoine J, Roth Y

    Knowledge Marketing: Entre Compétent Dans Une Economie Compétitive (2015)

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.
  • The State of Crowdsourcing in 2015

    Roth Y, Petavy F, Céré J

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.
  • Recruiting Individuals to a Crowdsourcing Community: Applying Motivational Categories to an Ad Copy Test

    Roth Y, Brabham D, Lemoine J

    Advances in Crowdsourcing (2015)

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.
  • A Geography of Participation in IT-Mediated Crowds

    Lemoine J, Roth Y, Prpić J, Shukla P

    48th Hawaii International Conference on System Sciences (HICSS) (2015)

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.
  • The Impact Of Culture On Creativity: How Cultural Tightness and Cultural Distance Affect Global Innovation Crowdsourcing Work

    Chua R, Roth Y, Lemoine J

    Administrative Science Quarterly (2015)

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.
  • Is the World Flat? Unpacking the Geography of Crowd Capital

    Prpić J, Shukla P, Roth Y, Lemoine J

    12th Annual Open and User Innovation Conference (2014)

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.
  • Travail ou pas? L’autonomie des participants au crowdsourcing et ses implications juridiques

    Favreau E, Roth Y, Lemoine J

    7èmes journées d’études TIC.IS (2014)

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.
  • Crowdsourcing in the Production of Video Advertising: The emerging roles of crowdsourcing platforms

    Roth Y, Kimani R

    International Perspectives on Business Innovation and Disruption in the Creative Industries: Film, Video, Photography (2014)

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.
  • Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack.

    Parvanta C, Roth Y, Keller H

    Health Promotion Practice (2013)

    • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Professional experience

PhD student

Université de Paris 01 - Université de Paris 1 Panthéon-Sorbonne

September 2011 - Present

Research Fellow

eYeka

January 2011 - Present

Sales & Marketing Assistant

eYeka

January 2011 - August 2011 (7 months)

Education history

ESSCA School of Management

Masters in Marketing (Webmarketing)

September 2010 - December 2010 (3 months)

University of West Florida

January 2010 - May 2010 (4 months)

ESSCA School of Management

Masters in Webmarketing

September 2006 - December 2009 (3 years 3 months)