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Yannig Roth

  • PhD
  • 3h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 45CitationsNumber of citations received by Yannig's publications. Updated daily.

Other IDs

Research interests

marketingvirtual communitiesweb 2.0crowdsourcingco-creation

About

After a Masters in Webmarketing at ESSCA School of Management and a PhD at Sorbonne (Paris), I am now Marketing Director at WiSEED. Before, I was Marketing Manager at eYeka, where I was responsible for community research and communication, and wrote a PhD about community motivations to be creative. I am interested in marketing, innovation and design-related topics, but also love to free my head by cycling, running, reading or drawing. I tweet under @YannigRoth

Co-authors (8)

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Publications

Comprendre la participation des internautes au crowdsourcing : Une étude des antécédents de l’intention de participation à une plateforme créative

  • Roth Y
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Le crowdsourcing : Travail ou pas ? Eclaircissement des pratiques et implications juridiques

  • Roth Y
  • Lemoine J
  • Favreau E
Management & Avenir (2016)
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Recruiting Individuals to a Crowdsourcing Community: Applying Motivational Categories to an Ad Copy Test

  • Roth Y
  • Brabham D
  • Lemoine J
Advances in Crowdsourcing (2015)
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Full text

Sollicitation des compétences des internautes : enjeux juridiques du crowdsourcing

  • Favreau E
  • Lemoine J
  • Roth Y
Knowledge Marketing: Entre Compétent Dans Une Economie Compétitive (2015)
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The State of Crowdsourcing in 2015

  • Roth Y
  • Petavy F
  • Céré J
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Education history

PhD in Marketing

Universite Paris I Pantheon-Sorbonne

January 2012 - January 2016(4 years)

Masters in Marketing (Webmarketing)

ESSCA School of Management

September 2010 - December 2010(3 months)

University of West Florida

January 2010 - May 2010(4 months)

Masters in Webmarketing

ESSCA School of Management

September 2006 - December 2009(3 years)