Yannig Roth

  • PhD
  • Other
  • Paris I University
  • Business, Management and Accounting
Mendeley Advisor

Research Interests

co-creation crowdsourcing web 2.0 virtual communities marketing

Followers (25)

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About

After a Masters in Webmarketing at ESSCA School of Management and a PhD at Sorbonne (Paris), I am now Marketing Manager at eYeka, responsible for community research and communication. I am interested in marketing, innovation and design-related topics, but also love to free my head by cycling, running, reading or drawing. I tweet under @YannigRoth
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Publications

Comprendre la participation des internautes au crowdsourcing : Une étude des antécédents de l’intention de participation à une plateforme créative

Roth Y

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Le crowdsourcing : Travail ou pas ? Eclaircissement des pratiques et implications juridiques

Roth Y, Lemoine J, Favreau E

Management & Avenir (2016)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

A Geography of Participation in IT-Mediated Crowds

Lemoine J, Roth Y, Prpić J, Shukla P

48th Hawaii International Conference on System Sciences (HICSS) (2015)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Recruiting Individuals to a Crowdsourcing Community: Applying Motivational Categories to an Ad Copy Test

Roth Y, Brabham D, Lemoine J

Advances in Crowdsourcing (2015)

  • Get full text at journal
  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Sollicitation des compétences des internautes : enjeux juridiques du crowdsourcing

Favreau E, Lemoine J, Roth Y

Knowledge Marketing: Entre Compétent Dans Une Economie Compétitive (2015)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

The Impact Of Culture On Creativity: How Cultural Tightness and Cultural Distance Affect Global Innovation Crowdsourcing Work

Chua R, Roth Y, Lemoine J

Administrative Science Quarterly (2015)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

The State of Crowdsourcing in 2015

Roth Y, Petavy F, Céré J

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Crowdsourcing in the Production of Video Advertising: The emerging roles of crowdsourcing platforms

Roth Y, Kimani R

International Perspectives on Business Innovation and Disruption in the Creative Industries: Film, Video, Photography (2014)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Is the World Flat? Unpacking the Geography of Crowd Capital

Prpić J, Shukla P, Roth Y, Lemoine J

12th Annual Open and User Innovation Conference (2014)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Travail ou pas? L’autonomie des participants au crowdsourcing et ses implications juridiques

Favreau E, Roth Y, Lemoine J

7èmes journées d’études TIC.IS (2014)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack.

Parvanta C, Roth Y, Keller H

Health Promotion Practice (2013)

  • Get full text at journal
  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Education history

Paris I University

PhD in Marketing

January 2012 - January 2016 (4 years)

ESSCA School of Management

Masters in Marketing (Webmarketing)

September 2010 - December 2010 (3 months)

University of West Florida

January 2010 - May 2010 (4 months)

ESSCA School of Management

Masters in Webmarketing

September 2006 - December 2009 (3 years 3 months)