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Yannig Roth

  • PhD
  • 3

    h-index

    Impact measure calculated by Scopus using these publications and citation counts.
  • 36

    Citations

    Number of citations received by these publications in Scopus.

Other IDs

Scopus

Research interests

co-creation crowdsourcing web 2.0 virtual communities marketing

About

After a Masters in Webmarketing at ESSCA School of Management and a PhD at Sorbonne (Paris), I am now Marketing Director at WiSEED. Before, I was Marketing Manager at eYeka, where I was responsible for community research and communication, and wrote a PhD about community motivations to be creative. I am interested in marketing, innovation and design-related topics, but also love to free my head by cycling, running, reading or drawing. I tweet under @YannigRoth

Co-authors (8)

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Publications

Comprendre la participation des internautes au crowdsourcing : Une étude des antécédents de l’intention de participation à une plateforme créative

  • Roth Y
  • --

    Readers

    Readers not available. This publication is not currently accessible in the Mendeley catalog.

Le crowdsourcing : Travail ou pas ? Eclaircissement des pratiques et implications juridiques

  • Roth Y
  • Lemoine J
  • Favreau E
Management & Avenir (2016)
  • --

    Readers

    Readers not available. This publication is not currently accessible in the Mendeley catalog.

Recruiting Individuals to a Crowdsourcing Community: Applying Motivational Categories to an Ad Copy Test

  • Roth Y
  • Brabham D
  • Lemoine J
Advances in Crowdsourcing (2015)
  • --

    Readers

    Readers not available. This publication is not currently accessible in the Mendeley catalog.
Full text

Sollicitation des compétences des internautes : enjeux juridiques du crowdsourcing

  • Favreau E
  • Lemoine J
  • Roth Y
Knowledge Marketing: Entre Compétent Dans Une Economie Compétitive (2015)
  • --

    Readers

    Readers not available. This publication is not currently accessible in the Mendeley catalog.

The State of Crowdsourcing in 2015

  • Roth Y
  • Petavy F
  • Céré J
  • --

    Readers

    Readers not available. This publication is not currently accessible in the Mendeley catalog.

Education history

Pantheon-Sorbonne University

PhD in Marketing

January 2012 - January 2016 (4 years)

ESSCA School of Management

Masters in Marketing (Webmarketing)

September 2010 - December 2010 (3 months)

University of West Florida

January 2010 - May 2010 (4 months)

ESSCA School of Management

Masters in Webmarketing

September 2006 - December 2009 (3 years)