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Yannig Roth

  • PhD
  • 3


    Impact measure calculated by Scopus using these publications and citation counts.
  • 34


    Number of citations received by these publications in Scopus.

Research Interests

co-creation crowdsourcing web 2.0 virtual communities marketing

Followers (27)

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After a Masters in Webmarketing at ESSCA School of Management and a PhD at Sorbonne (Paris), I am now Marketing Director at WiSEED. Before, I was Marketing Manager at eYeka, where I was responsible for community research and communication, and wrote a PhD about community motivations to be creative. I am interested in marketing, innovation and design-related topics, but also love to free my head by cycling, running, reading or drawing. I tweet under @YannigRoth



Education history

Pantheon-Sorbonne University

PhD in Marketing

January 2012 - January 2016 (4 years)

ESSCA School of Management

Masters in Marketing (Webmarketing)

September 2010 - December 2010 (3 months)

University of West Florida

January 2010 - May 2010 (4 months)

ESSCA School of Management

Masters in Webmarketing

September 2006 - December 2009 (3 years)