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YASSINE EL OUARZAZI

    • 1h-indexImpact measure calculated using publication and citation counts. Updated daily.
    • 24CitationsNumber of citations received by YASSINE EL's publications. Updated daily.

    Recent publications

    • Is the multi-platform whole more powerful than its separate parts? Measuring the sales effects of cross-media advertising

      • Taylor J
      • Kennedy R
      • McDonald C
      • et al.
      N/AReaders
      24Citations

    Co-authors (5)

    • Paul Vlad Ciocotisan
    • Nicolas Fairon
    • jun wang
    • Anke Van Rooten
    • Alphonse Kalala
    • nassim haddad

    Other IDs