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Yves Roy

    • 2h-indexImpact measure calculated using publication and citation counts. Updated daily.
    • 24CitationsNumber of citations received by Yves's publications. Updated daily.

    Research interests

    Recent publications

    • Brand typicality impact on brand imitations evaluation and categorization

      • Le Roux A
      • Thébault M
      • Roy Y
      • et al.
      N/AReaders
      8Citations
    • Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers

      • Gauzente C
      • Roy Y
      N/AReaders
      N/ACitations

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    Co-authors (4)

    • claire gauzente
    • Florence LAVAL