3 keys to a successful startup: Engage-build-sell

  • Hirianniah N
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Abstract

The article discusses the three critical success factors that newly startup companies can consider after a successful product or service introduction, which include engage, build, and sell. The author mentions the importance for a startup company to establish a founding team and to formulate a problem alongside a hypothesis that would significantly affect its customers. She relates the role of social network sites as an effective tool in engaging potential consumers.

Author-supplied keywords

  • BUSINESS enterprises
  • COMPUTER network resources
  • CONSUMERS
  • CRITICAL success factor
  • HYPOTHESIS
  • MANAGEMENT
  • NEW business enterprises
  • ONLINE social networks

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Authors

  • Nandini Hirianniah

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