The article discusses the three critical success factors that newly startup companies can consider after a successful product or service introduction, which include engage, build, and sell. The author mentions the importance for a startup company to establish a founding team and to formulate a problem alongside a hypothesis that would significantly affect its customers. She relates the role of social network sites as an effective tool in engaging potential consumers.
CITATION STYLE
Hirianniah, N. (2011). 3 keys to a successful startup: Engage-build-sell. Siliconindia, 14(8), 36–37. Retrieved from http://ezproxy.library.capella.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=67257290&site=ehost-live&scope=site
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