Journal of World Business, vol. 41, issue 2 (2006) pp. 149-160
In an era of the knowledge society, one would expect to encounter a sense of urgency in assuring the free flow of higher education across national borders. Yet, to the contrary, there is a substantial reluctance to the integration of this sector into the General Agreement on Trade in Services (GATS). This contribution postulates that academia is missing out on a major opportunity by setting itself apart in trade negotiations. Though higher education has a higher calling, it will not be able to compete successfully for necessary resources unless it adapts to the rules of the World Trade Organization. ?? 2006 Elsevier Inc. All rights reserved.
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