Academic Library Websites as Marketing Tools

  • Nooshinfard F
  • Ziaei S
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Abstract

The article presents a study done in 2011 at Islamic Azad University in Tehran, Iran which looks at the websites of academic libraries as marketing tools for achieving their goals of promoting library services and keeping their place as information providers. Topics include user expectations, access to information, and quality of website interactions. It focuses on using the website to make library users aware of the programs and services that the library provides, on making resources usable and findable, and on collaborations libraries have with vendors, other libraries, and their own users.

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Authors

  • Fatemeh Nooshinfard

  • Soraya Ziaei

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