Affect conversion and the gain-loss liking effect

  • Mettee D
  • Taylor S
  • Friedman H
  • 13


    Mendeley users who have this article in their library.
  • 6


    Citations of this article.


Proposed that liking predictions derived from E. Aronson and D. Linder's 1965 gain-loss model would be confirmed if an evaluator's current affective stance toward the person "took the place of" his previously expressed feelings. It was further predicted that if the current affect displayed by the evaluator represented additional affective information rather than a replacement of prior affect, then gain-loss predictions would be strongly disconfirmed. Results of Exp I with 96 17-25 yr old females indicate that while these hypotheses were in general correct, there was no significant gain effect. Anxiety data suggest that to produce a gain effect, affect replacement must be regarded as stable and permanent. Findings from Exp II with 36 Ss uphold these predictions. (PsycINFO Database Record (c) 2002 APA, all rights reserved)

Author-supplied keywords

  • affect conversion- gain-loss liking effect- female

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • David R Mettee

  • Shelley E Taylor

  • Howard Friedman

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free