Affect Conversion and the Gain-Loss Liking Effect

  • Mettee D
  • Taylor S
  • Friedman H
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Proposed that liking predictions derived from E. Aronson and D. Linder's 1965 gain-loss model would be confirmed if an evaluator's current affective stance toward the person "took the place of" his previously expressed feelings. It was further predicted that if the current affect displayed by the evaluator represented additional affective information rather than a replacement of prior affect, then gain-loss predictions would be strongly disconfirmed. Results of Exp I with 96 17-25 yr old females indicate that while these hypotheses were in general correct, there was no significant gain effect. Anxiety data suggest that to produce a gain effect, affect replacement must be regarded as stable and permanent. Findings from Exp II with 36 Ss uphold these predictions. (PsycINFO Database Record (c) 2002 APA, all rights reserved)

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  • David R. Mettee

  • Shelley E. Taylor

  • Howard Friedman

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