ALIGNMENT COACHING: [ A Broader Perspective on Business Coaching ]

  • Lazar J
  • Bergquist W
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Coaching in organizations often focuses either on how to address issues effectively or how to perform well in a situation, given a decision to move forward and a strategy to meet success criteria. There is, however, another possible focus of coaching, one that confronts making sense of one's life and the fundamental values and meaning that get expressed through choice and action: alignment coaching. This article offers a fresh perspective on business coaching, distinguishing alignment coaching from is performance and executive coaching brethren. Using a case study illustration, further distinctions are drawn about the types of issues clients face and the type of business coaching that, when matched, can provide "best fit" to achieve desired results. [PUBLICATION ABSTRACT]

Author-supplied keywords

  • 2410:Social responsibility
  • 6200:Training & development
  • 9190:United States
  • Business ethics
  • Education--Teaching Methods And Curriculum
  • Employee development
  • Performance management
  • US
  • United States

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  • J. Lazar

  • W. Bergquist

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