Audi Puts Its Future Into High(Tech) Gear

  • Fitzgerald M
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Abstract

Audi works closely with semiconductor and software companies to bring research ideas into its cars. But getting into position to create a connected car, the car as social medium, took a good deal of planning and time and a major restructuring of how the premium car manufacturer works with its supply chain, mixing traditional automotive suppliers with technology companies. In this interview, Ricky Hudi, head of electrics/electronics at Audi AG, describes the transition Audi is making and his perspective on the future of the auto industry.

Author-supplied keywords

  • 2310:Planning
  • 5400:Research & development
  • 8680:Transportation equipment industry
  • 9175:Western Europe
  • Automobile industry
  • Business And Economics--Management
  • Design engineering
  • Germany
  • High tech industries
  • Hudi, Ricky
  • Joint ventures
  • Research & development--R&D
  • Social Business
  • Social Business Adoption

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Authors

  • Michael Fitzgerald

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