Audience activity and media use

  • Rubin A
  • 75

    Readers

    Mendeley users who have this article in their library.
  • 80

    Citations

    Citations of this article.

Abstract

; Explores the relationship between audience activity and media use. Uses and gratification perspective; Meaning of audience activity; Effect of media orientation, media attitudes and social and psychological factors; Involvement and media effects; Media uses and effects.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Alan M. Rubin

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free