Audience segment expansion using distributed in-database k-means clustering

  • Ramesh A
  • Teredesai A
  • Bindra A
 et al. 
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Abstract Online display advertisers extensively use the concept of a user segment to cluster users into targetable groups. When the sizes of such segments are less than the desired value for campaign budgets, there is a need to use probabilistic modeling to expand the ...

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  • Archana Ramesh

  • Ankur Teredesai

  • Ashish Bindra

  • Sreenivasulu Pokuri

  • Krishna Uppala

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