Audience segment expansion using distributed in-database k-means clustering

  • Ramesh A
  • Teredesai A
  • Bindra A
 et al. 
  • 21

    Readers

    Mendeley users who have this article in their library.
  • 1

    Citations

    Citations of this article.

Abstract

Abstract Online display advertisers extensively use the concept of a user segment to cluster users into targetable groups. When the sizes of such segments are less than the desired value for campaign budgets, there is a need to use probabilistic modeling to expand the ...

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Archana Ramesh

  • Ankur Teredesai

  • Ashish Bindra

  • Sreenivasulu Pokuri

  • Krishna Uppala

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free