Brazilian parents’ perceptions of children’s influence on family food purchases

  • Dallazen C
  • Fiates G
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Purpose – Qualitatively ascertain perceptions of parents regarding their children's influence on family food purchases. The paper aims to discuss these issues. Design/methodology/approach – Content analysis of the transcripts of 31 semi-structured interviews conducted with parents of students from public and private institutions in Brazil. The public school provided meals supplied by the National School Feeding Program, and discouraged the consumption of foods brought from home. The private school did not receive any governmental subsidies for school feeding, and students were responsible for bringing their own school snacks. Findings – Parents perceived children's influence especially of energy-dense nutrient-poor food purchases. Parents from the public school students, with lower income and educational levels, showed greater concern with quality and frequency with which requested foods were made available to the child. Only the parents from the private school students mentioned perceiving peer influence...

Author-supplied keywords

  • Children
  • Consumer research
  • Family
  • Food products
  • Home shopping

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  • Camila Dallazen

  • Giovanna Medeiros Rataichesck Fiates

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