On the basis of beliefs on open innovation, online social networks and
Web 2.0, we propose a new type of approach based on people-to-people
interaction to support national innovation activities. With the aim of
generating new ideas, our National Open Innovation System (NOIS)
combines two rival innovation sources: (1) technology and social
foresight research, and (2) customer needs and experiences (i.e.
customer orientation strategy), while following the principles of Triple
Helix. The resulting NOIS is an effective and comprehensive open
innovation structure where university students and senior citizens are
engaged as a significant resource for the business community, in order
to fulfil the national innovation strategy as defined by the government.
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