This paper is about the broadband development in South Korea (henceforth Korea). Korea is considered to be a world leader in this field. Based on various sources including a study trip to Seoul that took place in July 2002, the reasons for this success are offered in this paper. The purpose of the study trip was to investigate how Korea achieved such a relatively fast penetration rate in a time span of approximately 4 years. Using documentary secondary data such as, written documents published materials, and primary data, such as interviews, the paper explores and presents the factors contributing to this development. The factors covered include government leadership, fierce competition, low prices due to the competition, cultural aspects, and geographic and demographic aspects. Although some strategies and success factors are Korea specific, there are general lessons that can be drawn. Anyone considering the deployment of broadband and other future innovations will benefit from this investigation into the successful strategies undertaken in Korea.
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