Build it (and customize and market it) and they will come

  • Wisniewski J
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Like other academic libraries, the University Library System of the University of Pittsburgh (ULS) continues to invest in providing anytime, anywhere access to research materials in electronic format. While there are obvious benefits for users in this concomitant increase in complexity for these same users, with many of them, especially undergraduates, turning to the speed and simplicity of Google and away from the complexity of library sponsored electronic resources. Seeking ways to both maximize our investment in full text resources, and promote easy access to this universe of electronic resources for our users, the ULS felt strongly that a navigational solution had to be found, and in 2004 began the process of implementing a federated search tool. This article discusses the collaborative process between the University Library System and its federated search vendor, and discusses the decision making process behind the customizations made by the ULS to its federated search system. The article also addresses the process of working with a professional marketing organization to developing a marketing message and supporting materials to promote its federated search system, and finally briefly looks at usability and usage statistics to assess the degree to which the Zoom! federated search system has met the goal of providing fast, easy access to high quality information. © 2007 by The Haworth Press, Inc. All rights reserved.

Author-supplied keywords

  • Federated search
  • Marketing
  • Metasearch
  • Promotion
  • University of Pittsburgh
  • Usage statistics
  • WebFeat

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  • J Wisniewski

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