Written in 1995 with Andy Cameron, this article was a pioneering critique of dotcom neo-liberalism. It was first published in the same year in Mute, Number 3 and subsequently in various versions and multiple languages. The definitive text appeared in Science as Culture, Number 26, Volume 6, part 1, 1996, pages 44-72. The California Ideology is a mix of cybernetics, free market economics, and counter-culture libertarianism and is promulgated by magazines such as WIRED and MONDO 2000 and preached in the books of Stewart Brand, Kevin Kelly and others. While a recent EU report recommended adopting the Californian free enterprise model to build the infobahn, cutting-edge artists and academics have been championing the post-human philosophy developed by the West Coasts Extropian cult. With no obvious opponents, the global dominance of the Californian ideology appears to be complete.
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