Cars and Clothing: Understanding Fashion Trends

  • Reynolds W
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Abstract

Keeping attuned to fashion trends is crucial to the success of companies in many industries. This article explains that fashion trends can be detected fairly easily if the marketer is aware of certain factors whick help to determine whether a particular innovation will go on to become an accepted fashion. According to the auther, fashion trends may be of two types, which faciliate the prediction of peaks in fashion in time when the trend is likely to die out.

Author-supplied keywords

  • Consumer Behavior
  • Fashion

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Authors

  • William H Reynolds

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