Category management in the food industry: a research agenda

  • Hutchins R
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This study discusses the research opportunities brought about by the adoption of category management in the food industry and suggests reasons why category management might be of interest to academics. It reviews contemporary research and proposes a multidisciplinary research agenda which crosses the academic-industrial interface. It suggests 4 principal reseach themes: Beneficiaries and benefits of category management; the process of organizational change; the management of categories; and the implications of category management adoption. It discusses these themes in the context of research already undertaken and details areas meriting closer investigation.

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  • R Hutchins

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