Characteristics of the discussion in online and face-to-face focus groups

  • Schneider S
  • Kerwin J
  • Frechtling J
 et al. 
  • 81

    Readers

    Mendeley users who have this article in their library.
  • 58

    Citations

    Citations of this article.

Abstract

Focus groups are widely used in qualitative research. Recently, focus groups that are held online have become increasingly popular despite the objection by some researchers that the Internet is a poor medium for focus group research. The present study was conducted to reveal differences in the characteristics of focus group discussions in the online and face-to-face formats. Participants in 4 online focus groups and 4 face-to-face focus groups discussed their opinions about several health-related Web sites. Statistical analysis of the transcripts suggested that online participants tended to contribute shorter comments and were more likely to say just a few words of agreement. In the online focus groups, participation levels tended to be more uniform; in the face-to-face groups, some participants tended to contribute a disproportionately large number of words, whereas other participants were relatively silent. The results suggest different roles for online and face-to-face focus groups in qualitative research.

Author-supplied keywords

  • Cyberspace
  • Focus group
  • Online research

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Sid J. Schneider

  • Jeffrey Kerwin

  • Joy Frechtling

  • Benjamin A. Vivari

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free