Journal of Advertising, vol. 19, issue 3 (1990) pp. 53-60
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact email@example.com. .
Mendeley saves you time finding and organizing research
Choose a citation style from the tabs below