Journal article

Characteristics of the opinion leader: A new dimension

Chan K, Misra S ...see all

Journal of Advertising, vol. 19, issue 3 (1990) pp. 53-60

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Abstract

JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. .

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Authors

  • Kenny K. Chan

  • Shekhar Misra

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