The characteristics of supermarket shoppers in Beijing

  • Mai L
  • Zhao H
  • 28


    Mendeley users who have this article in their library.
  • 26


    Citations of this article.


Retail shopping establishments in the West have evolved through many different stages, in close association with Western lifestyles. The growth of supermarkets has been an important part of this trend, and in the 1980s, they were introduced in China. With their distinctive business environment, it is significant to study the success of the distribution technology transfer and how the Chinese consumers have received the Western shopping approach. This study examines supermarket shoppers in Beijing. The results provide an insight into the shopping patterns of Chinese consumers and identify potential problems for international retailers.

Author-supplied keywords

  • China
  • Consumer behaviour
  • Retailing
  • Supermarkets

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Li Wei Mai

  • Hui Zhao

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free