China teaches IKEA limits of homogeneity

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Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Author-supplied keywords

  • China
  • Globalization
  • Marketing strategy
  • Multinational companies
  • Retail management

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  • Emerald Group

  • Publishing Limited

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