China's inbound tourist revenue and Beijing Olympic Games 2008

  • Zeng K
  • Luo X
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During the process of economic globalization, China's inbound tourism has developed strongly. The present paper deals with one of the core issues of the international tourism industry: inbound tourist revenue. With the aid of conventional theories and the use of empirical tests, our study identifies some decisive factors that have influenced China's inbound tourist revenue through an analysis of the global and local conditions at macro and micro levels. The findings were then linked to the Olympic Games, the mega event having impacted international tourism. The findings were also linked to further discussions and suggestions for the interactions between the Beijing Olympic Games 2008 and China's inbound tourism.

Author-supplied keywords

  • Inbound tourist revenue
  • International tourism
  • Olympic Games
  • Tourism marketing

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  • Kaisheng Zeng

  • Xiaohui Luo

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