The article discusses the impact of international cultural conventions on national characteristics and individuals' identities, in the context of the globalization of mass media. The interrelationships among concepts such as citizenship, nation-states, and communities are analyzed. Specific examples are drawn from a study of a community of Turkish women of the Alevi branch of Islam who live in Melbourne, Australia. This study focused on the women's media usage patterns, and the implications of those patterns in terms of collective identity.
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