A closer look at reactions to realistic recruitment messages

  • Reeve C
  • Highhouse S
  • Brooks M
  • 36

    Readers

    Mendeley users who have this article in their library.
  • 22

    Citations

    Citations of this article.

Abstract

Recently there has been a great deal of interest among consumer and behavioral judgment researchers on how immediate affective reactions influence overall evaluations. The current study seeks to determine whether immediate affective reactions to organizational attributes warrant the attention of recruitment researchers as well. Using a customized web-based computer program that elicits immediate affective reactions to organizational previews, the study finds that overall evaluations of the organization are influenced more by the average intensity of immediate affective reactions experienced during the message than by the relative balance of positive and negative information contained in the message. Results suggest that practitioners using realistic information need to be more concerned about the average intensity of recipients' reactions than about the relative balance of positive or negative information.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free