Community context and strip mall retail public response to the roadside landscape

  • Wolf K
  • 37


    Mendeley users who have this article in their library.
  • 4


    Citations of this article.


Strip malls (or mini-malls) are a common land use, historically promoted by U.S. zoning practices that concentrate retail and commercial development in a narrow band along urban arterials and major streets. They are an entry-level retail niche offering opportunity for independent, start-up businesses that serve a limited market. Communities have begun to question land uses that enable efficient ingress and egress of vehicles in retail and commercial districts but give little attention to multimodal motility. Some communities are redeveloping small mall zones on the basis of "complete street" principles, expandiog landscape plantings, and redeveloping the character of a business district. This study assessed public response to one element of small mall (re)development: landscape and vegetation. Prior studies indicated that consumer behavior is positively associated with city trees (urban forest) on multiple cognitive and behavioral dimensions. In mail surveys depicting varied roadside treatments, residents of three major cities in the Pacific North-West were asked to indicate preferences and perceptions about proposed changes. Survey stimulus materials addressed visual quality, retail perceptions, patronage behavior, wayfinding, and willingness to pay for goods and services. Combined econometrics and psychometrics indicated that respondents prefer landscaped roadsides and report positive retail behavior, such as willingness to pay 8.8% more for goods and services in well-landscaped malls. Redevelopment and roadside management guidelines are proposed based on the research results, with implications for the economics of local communities.

Author-supplied keywords

  • Business districts
  • Commercial developments
  • Consumer behaviors
  • Economics
  • Land use
  • Local communities
  • Mail surveys
  • Major cities
  • Multi modals
  • Narrow bands
  • Plantings
  • Research results
  • Roads and streets
  • Roadsides
  • Sales
  • Start-up
  • Surveys
  • Urban forests
  • Visual qualities
  • Way findings
  • Willingness to pays

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • K L Wolf

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free