Comparing Choice Question Formats for Evaluating Natural Resource Tradeoffs

  • Breffle W
  • Rowe R
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Choice questions are increasingly being used to scale competing natural resource programs. Respondents choose between two alternatives with varying levels of program chara teristics and costs. Complexity in the choice task can increase the randomness (variance) in the choices and the estimation of preferences, and the magnitude of randomness is examined using scope tests and scale parameters. We provide an plication stems from a study addressing PCB- caused natural resource losses in Green Bay, Wisconsin.

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  • William S. Breffle

  • Robert D. Rowe

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