Comparison of Deceptive and Truthful Travel Reviews

  • Yoo K
  • Gretzel U
  • 82

    Readers

    Mendeley users who have this article in their library.
  • N/A

    Citations

    Citations of this article.

Abstract

As the use of online reviews grows, so does the risk of providers trying to influence review postings through the submission of false reviews. It is difficult for users of online review platforms to detect deception as important cues are missing in online environments. Automatic screening technologies promise a reduction in the risk but need to be informed by research as to how to classify reviews as suspicious. Using findings from deception theory, a study was conducted to compare the language structure of deceptive and truthful hotel reviews. The results show that deceptive and truthful reviews are different in terms of lexical complexity, the use of first person pronouns, the inclusion of brand names, and their sentiment. However, the results suggest that it might be difficult to distinguish between deceptive and truthful reviews based on structural properties. Keywords:

Author-supplied keywords

  • deception
  • detection
  • false
  • hotel reviews
  • truthful

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Authors

  • Kyung-Hyan Yoo

  • Ulrike Gretzel

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free