Using data from Salt Lake City, Utah, for the years 1999-2002, a water demand model was developed, and the effects of price and nonprice public policies estimated. The demand for water is found to be price inelastic except in summer months. The effects of a public information campaign to reduce water use were also estimated and found to be moderately effective. The household level panel data used in this study give more accurate estimates of these elasticities than found in previous research.
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