Compliance with a request in two cultures: The differential influence of social proof and commitment/consistency on collectivists and individualists

  • Cialdini R
  • Wosinska W
  • Barrett D
 et al. 
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Abstract University students in Poland and the United States, two countries that differ in individualistic -collectivistic orientation, indicated their willingness to comply with a request to participate without pay in a marketing survey. Half were asked to do so after considering ...

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