The components and impact of sponsored search

  • Jansen B
  • Flaherty T
  • Baeza-Yates R
 et al. 
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Abstract

Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.

Author-supplied keywords

  • Advertising
  • Data mining
  • IT systems
  • Information technology
  • Internet
  • Organizations
  • Probability density function
  • Sea measurements
  • Search engines
  • Sponsored search

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Authors

  • Theresa B. Flaherty

  • Ricardo Baeza-Yates

  • Lee Hunter

  • Brendan Kitts

  • Jamie Murphy

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