Is the computer a functional alternative to traditional media?

  • Cai X
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Past research has proposed the functional equivalence principle as a theoretical explanation for the phenomenon of time displacement between old and new media. Using a unique media deprivation paradigm, this study tested this proposition in the context of the time displacement effects of computers on traditional media. Subjects were asked to give up using computers (except for schoolwork) and watching television respectively for a day. The results showed that giving up computer use did not increase time allotted to other media. On the contrary, giving up viewing television increased time spent with other traditional media.

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