Consumer acceptance of RFID technology: An exploratory study

  • Hossain M
  • Prybutok V
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Abstract

See, stats, and : https : / / www . researchgate . net / publication / 3077077 Consumer : An Exploratory Article Impact : 1 . 1 : 10 . 1109 / TEM . 2008 . 919728 : IEEE CITATIONS 90 READS 98 2 : Muhammad Grant 16 SEE V . R . Prybutok University 165 , 635 SEE All - text , letting . Available : V . R . Prybutok Retrieved : 18 316 Abstract—Radiofrequency identification (RFID) technology is used in numerous applications and offers a plethora of interest - ing potential new applications . However , this potential raises is - sues that require addressing to achieve its widespread acceptance by consumers . This paper investigates the factors that affect con - sumer acceptance of RFID technology . The purpose of this effort is to develop and test a theoretical model that contextualizes the technology acceptance model (TAM) within the context of RFID technology . The research model proposes that convenience , cul - ture , privacy , regulation , and security are the principal factors influencing the consumers ' acceptance of RFID . However , the re - sults show that convenience , culture , and security are significant predictors . This study is the first in the RFID literature to use the TAM for explaining consumer acceptance of RFID technol - ogy . The findings suggest that : 1) higher perceived convenience of RFID technology leads to greater acceptance of this technology ; 2) societal beliefs , value systems , norms , and / or behaviors influ - ence the extent of consumer acceptance of RFID technology ; and 3) higher perceived importance of and less willingness to sacrifice personal information security lead to lower intention to use RFID technology . Contextualization of TAM to RFID technology makes this study relevant to practitioners because the results can pro - vide insight to organizations using or exploring the use of RFID technology . Index Terms—Consumer acceptance , contextualization , radio frequency identification (RFID) technology , technology acceptance model (TAM) .

Author-supplied keywords

  • Consumer acceptance
  • Contextualization
  • Radio frequency identification (RFID) technology
  • Technology acceptance model (TAM)

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Authors

  • Muhammad Muazzem Hossain

  • Victor R. Prybutok

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