Paul Johnson's (2008) article "Rude Boys' published in an earlier issue of Sociology, scrutinizes critically the commodification of the male chav for consumption by middle-class homosexual men. This phenomenon, which Andrew Fraser (2005) calls "chavinism" takes a number of different forms: pornography, sex lines, club nights etc. In part as a response to Johnson's arguments concerning the ways in which chavinism ˜further devalue[s] the individuals and groups" it depicts, creating a form of "symbolic violence" (2008: 67), our article speculates further on the ambiguous implications of this minority consumer culture. To do this, we develop Connell's (1992, 2002; Connell and Messerschmidt's (2005) concept of ˜hegemonic masculinity" to discuss what gay chavinism might mean for ˜hegemonic homosexuality."
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