Content strategy for the Web

  • Halvorson K
  • Rach M
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Abstract

Companies & agencies spend months & millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, & governing the content itself. 'Content Strategy for the Web' can help in delivering useful, usable content to online audiences, when & where they need it most

Author-supplied keywords

  • Website development
  • computers & IT
  • content strategy

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Authors

  • Kristina Halvorson

  • Melissa Rach

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