The Context for Choice: Health Implications of Targeted Food and Beverage Marketing to African Americans

  • Grier PhD, MBA S
  • Kumanyika PhD, MPH S
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Targeted marketing of high-calorie foods and beverages to ethnic minority populations, relative to more healthful foods, may contribute to ethnic disparities in obesity and other diet-related chronic conditions. We conducted a systematic review of studies published in June 1992 through 2006 (n = 20) that permitted comparison of food and beverage marketing to African Americans versus Whites and others. Eight studies reported on product promotions, 11 on retail food outlet locations, and 3 on food prices. Although the evidence base has limitations, studies indicated that African Americans are consistently exposed to food promotion and distribution patterns with relatively greater potential adverse health effects than are Whites. The limited evidence on price disparities was inconclusive. [PUBLICATION ABSTRACT]

Author-supplied keywords

  • Advertising
  • African Americans
  • Chronic illnesses
  • Civil rights movement
  • Consumer behavior
  • Dairy products
  • Diet
  • Dietary Fats
  • Dietary Fats -- supply & distribution
  • Emerging markets
  • European Continental Ancestry Group
  • Food Habits -- ethnology
  • Food Industry -- economics
  • Food Industry -- methods
  • Food products
  • Health Status Disparities
  • Humans
  • Influence
  • Marketing -- economics
  • Marketing -- methods
  • Medical Sciences
  • Nutrition
  • Obesity -- economics
  • Obesity -- ethnology
  • Obesity -- etiology
  • Product placement
  • Public relations
  • Residence Characteristics
  • Sales promotions
  • Studies
  • Target markets
  • United States

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  • Sonya A Grier PhD, MBA

  • Shiriki K Kumanyika PhD, MPH

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