Skip to content
Journal article

Copyright © 2000. All rights reserved.

Steinman C, Deshpande R, Farley J ...see all

Journal of the Academy of Marketing Science, vol. 28, issue 1 (2000) pp. 109-119

  • 2.0k


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.
  • N/A


    ScienceDirect users who have downloaded this article.
Sign in to save reference


The ecellent papers of this set fit perfectly with the title of the journal: they are applied psychology, international, and most are reviews of the literature. Addtiionally, there is one empirical paper by Aycan, Kanungo, et al. which starts by reviewing changes in human resource management since the Barrett and Bass (1976) review of the literature. Furthermore, all of the papers in this special issue emphasise the need to stop doing research that simply mentions a country, and begin using explicityly measured specific aspects of culture, such as individualism - collectivism or tightness - looseness. Some of the papers call for the use of even more specific dimensions of cultural variation (Morris & Leung), such as vertical or horzontal individualism and collectivism (Morris & Leung), paternalism, loyalty to the community, and fatalism (Aycan, Kanungo, et al.).

Author-supplied keywords

  • cross-cultural psychology
  • culture & psychology

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in


  • Christine Steinman

  • Rohit Deshpande

  • John .U Farley

Cite this document

Choose a citation style from the tabs below