The CPT framework: Understanding the roles of culture, policy and technology in promoting ecommerce readiness

Abstract

Ecommerce has been readily adopted in more developed countries, but is still lagging in less developed nations. In this work, we synthesize lessons learned from economies that have already adopted ecommerce, and propose strategies that can be used to promote ecommerce adoption. We propose a comprehensive framework that simultaneously examines the importance of culture, policy and technology in promoting ecommerce within an economy. Our recommended strategies also utilize a 3-pronged approach that describes how changes in culture, policy and technology can be made to drive each other, so as to increase the readiness of the economy for ecommerce.