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Journal article

Creating New Markets Through Service Innovation

Berry L, Shankar V, Parish J, Cadwallader S, Dotzel T ...see all

MIT Sloan Management Review, vol. 47, issue 2 (2006) pp. 56-63

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  • Leonary L Berry

  • Venkatesh Shankar

  • Janet Turner Parish

  • Susan Cadwallader

  • Thomas Dotzel

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