Creativity and entrepreneurial intention in young people Empirical insights from business school students

Abstract

The authors examine the link between creativity and entrepreneurial intention in young people and the roles that family and education may play in encouraging this link. The results from a survey of 180 undergraduate business school students show that the more creative young people consider themselves to be, the higher are their entrepreneurial intentions. Students'' creativity also fully mediates the effect of family support for creativity on their entrepreneurial intention. Support for creativity in the university is found to have no effect on their creativity or on their entrepreneurial intention. Entrepreneurship course attendance moderates the effect of individual creativity on entrepreneurial intention.