Crisis communication strategies in the media coverage of chemical accidents

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Abstract

Two studies examine media reports of chemical accident crises to explore the extent to which crisis communication strategies are included. Study 1 found that although reputation repair strategies were rarely included, about 1/4 of the reports included some combination of information-giving strategies attributed to organizational spokespersons. First responders were quoted more frequently than organizational representatives. Study 2 examined follow-up stories associated with the initial reports and revealed that, although reputation repair and information giving strategies appeared more frequently than in Study 1, they were only used in 24% and 60% of the cases, respectively. Overall, organizational spokespersons were not featured prominently in the media reports. © Taylor & Francis Group, LLC.

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APA

Holladay, S. J. (2009). Crisis communication strategies in the media coverage of chemical accidents. Journal of Public Relations Research, 21(2), 208–217. https://doi.org/10.1080/10627260802557548

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